The American Trucking Associations (ATA) reaped many benefits by moving from a stand-alone suburban facility to a leased space in an urban high-rise. Nevertheless, the transition also spurred new challenges, and the national trade association worried that the more dense urban site—and the resulting absence of some of the social spaces present in their former suburban building—would deviate from their corporate culture. ATA commissioned the ARCADIS company, RTKL, to shape a new workplace in a way that reinforces and strengthens ATA’s identity.

To replicate the sense of arrival provided by the base-building lobby atrium at the former headquarters, the design team removed an extra floor in the reception area. The new two-story foyer instills a feeling of ownership among employees and members and helps to distinguish the organization from other building tenants. Integrated conference and dining areas foster a sense of activity, and nearby, more formal conference areas can be customized into smaller rooms to accommodate space and privacy needs. Throughout, the design scheme focuses on the idea of "goods in motion," a concept that drives the company brand.